Using color to charm the senses instead of sell the science behind Home Depot’s top-selling paint.
Somewhere along the way, color became more about science than senses. We learned that some colors were “better” than others and choosing the right one meant you needed an expert to help you. In this work we helped lovers of BEHR reclaim color. To make it personal again. Because choosing the right paint color isn’t about thinking — it should be a feeling.
What I ︎ about this.
Accounting software wasn’t high on my list of dream brands. However, building a brand over time with clients I call friends, learning to admire a target audience I never knew existed, and collaborating with production partners to push beyond what most thought possible has been a truly rewarding experience.