Dead Irish Poet
As diverse IPAs spring up like dandelions, we believed there was a void for a truly epic stout. We called it Dead Irish Poet Stout.
Working with Guinness-trained brewmaster Damian McConn, who is currently the head brewer at Summit Brewing Company in Saint Paul, MN. A fine Irish chap who knows his way around a proper Stout. The Dead Irish Poet name sprung from the smooth yet complex, dark and brooding taste profile and higher alcohol content. A fitting homage to the long line of complex, dark and brooding Irish writers like James Joyce, William Butler Yeats and Oscar Wilde.
![](https://freight.cargo.site/t/original/i/49d20a511a8a2899143bf65dedada5f366ef1f5b9973ff6aff934b779493b283/Bottles_o.jpg)
Logo & Identity.
![](https://freight.cargo.site/t/original/i/4ec91f0c448276da5c8d1c538939acd395b5d3576c2c4a6e7258e80cb096fe7a/Artboards_02_o.jpg)
Posters.
![](https://freight.cargo.site/t/original/i/bbc4734d9d6cba5dcdde8c650112ebb8e3c7e07bb898c93d39b49b10141c4a65/Posters_01_o.jpg)
![](https://freight.cargo.site/t/original/i/215c96da80a58d8916618d0504edf867e747b76d0e66ddd03c8c12b079ff6921/Posters_03_o.jpg)
![](https://freight.cargo.site/t/original/i/396ac57fb4d5479d5ec8a9eecc741fc020aac2ae0f5f63c19d4ef5257e7fa5bf/Posters_02_o.jpg)
Packaging.
![](https://freight.cargo.site/t/original/i/247252b06fd16169d469caa9fbe470c8e36442a7c2e08cde491037caee1b64a9/Box_04_o.jpg)
![](https://freight.cargo.site/t/original/i/b44163c6df3b40283215eb33573b4dd6291938683e43d087831023bd31ca9682/BoxFlat.jpg)
![](https://freight.cargo.site/t/original/i/c787cdaee3e77506b970a8514a93c280ddd927ff31d697b8f5b8359ec9b14d11/BoxFlat_2.jpg)
What I ︎ about this.
There isn’t many things higher on a graphic designer’s bucket list than a beer label. Walking into a liquor store, chatting with the checkout person and praying for some odd reason they ask you what you do for a living so you can point to your purchase and simply say, “I made this.” That may or may not be a true story. Either way, I’m proud to have been a part of this project because of all the fine people involved in making it as well. It really is beer for good, design for good and something I will cheerish...for good.
There isn’t many things higher on a graphic designer’s bucket list than a beer label. Walking into a liquor store, chatting with the checkout person and praying for some odd reason they ask you what you do for a living so you can point to your purchase and simply say, “I made this.” That may or may not be a true story. Either way, I’m proud to have been a part of this project because of all the fine people involved in making it as well. It really is beer for good, design for good and something I will cheerish...for good.