Deadpool 2
An exclusive candy product only Trolli and Wade Wilson could concieve of to promote the launch of Deadpool 2.
Trolli and FOX Studios worked together to create a new sour gummi that not only tied into “Deadpool 2’s” storyline, but also perfectly expanded Trolli’s Weirdly Awesome universe. The Tiny Hands campaign provided firm package support — from influencer strategies to revealing Deadpool's package live in Times Square to 4th-wall breaking metadata messages from Deadpool himself.
Packaging & Product Design.
![](https://freight.cargo.site/t/original/i/8fe9e5cb2ae30cb5d95209ae58d253e33736a6879ddf4923182da0a9d7e3afda/DP_Candy_1a.jpg)
![](https://freight.cargo.site/t/original/i/704d6e4f5757bf0ef3d93e344a7d6434adc40b61768af0d7b70fe8310345e6d7/DP_Packaging_1a.jpg)
Kits & Swag.
![](https://freight.cargo.site/t/original/i/d40503b40272c02709ea6582be507c7f7bbee3cd60b25c0715a04519c91a8033/DP_Kit_1a.jpg)
![](https://freight.cargo.site/t/original/i/68a1b8816f1aeca6e8f7b93433b532f69c5f151f8eede8dd770394e2d2c3287b/DP_Kit_2a.jpg)
![](https://freight.cargo.site/t/original/i/658af1980aa46f739111a4cf051d5f441f76c80e19cc8fc7a57bae75b1b5ba7d/DP_Undies_1a.jpg)
![](https://freight.cargo.site/t/original/i/18bd9488f9b1a64d1e5116361137720963478ce86a656c780b1522afe8f13443/DP_Boxers_1a.jpg)
Outdoor.
![](https://freight.cargo.site/t/original/i/54a06e9424c8048d2b99e48efe5e701a438ce713299590e22dcdd265b9009b09/DP_OOH_1a.jpg)
![](https://freight.cargo.site/t/original/i/00a0be936719dcb9452117709ae3d03ac0ff828d0afd06cc137d66ac3cf3febc/DP_OOH_2a.jpg)
![](https://freight.cargo.site/t/original/i/44515b16819199cf0202018ebf8884ab834a04a50994964cc0babca31810a7dc/DP_OOH_3a.jpg)
Online.
![](https://freight.cargo.site/t/original/i/77c70d55741ec4ba892a6c0371a51e9ccfbd88bc116d796593dcbc73b9914897/DP_Website.jpg)
![](https://freight.cargo.site/t/original/i/46ac4a60962933091a1819e47b1576b42191d348b26487f1aae8f2881aca14ae/DP_Website_2a.jpg)
![](https://freight.cargo.site/t/original/i/58f043ed7a1bf83f179a065739dd0c92289af3afd4bb7b399d82dd5ac3b55c13/DP_Website_4a.jpg)
Experiential.
Experiential.
![](https://freight.cargo.site/t/original/i/66503b15d9d9ed2c3c09f9cf7eba8e0d7485978954d56ab7dcbc7e77912761ae/DP_Parallax_3a.jpg)
![](https://freight.cargo.site/t/original/i/bb44977163a9f71c91e70b6ac25b4c6622cd7806d03c06ce644a7e75e1f1579e/DP_Parallax_5a.jpg)
![](https://freight.cargo.site/t/original/i/d2c2c756a93164cd746e71991d64ac24ff989aab1f810651c80f6ab2cddd4f0c/DP_UGC_Background.jpg)
What I ︎ about this.
Working with a major film star and a candy company has a lot to like. But I’m most proud of sitting across the table from the team representing Fox Studios and telling them if we were to do a product it couldn’t just be Deadpool’s face on a bag, the product itself would have to be something Deadpool himself would buy if he walked into a 7-eleven. It would have to be weirdsly awesome and a little rated-R. They smiled and the rest was history.
Working with a major film star and a candy company has a lot to like. But I’m most proud of sitting across the table from the team representing Fox Studios and telling them if we were to do a product it couldn’t just be Deadpool’s face on a bag, the product itself would have to be something Deadpool himself would buy if he walked into a 7-eleven. It would have to be weirdsly awesome and a little rated-R. They smiled and the rest was history.