V Foundation

Something about V Foundation and their need to rebrand while keeping their current equity.

Jim Valvano and ESPN have created one of the most successful philanthropies in the world. Jim’s story has inspired a generation of sports fans and cancer fighters to “never give up.” To keep up with other modern charities the V-Foundation needed a fresh logo and improved web experience to share Jim’s legacy while making it easy for supporters to donate. 

Identity Refresh.



What I ︎ about this.

It has been said in my career that we aren’t saving lives, it’s just advertising. But in this case I was honored to be able to use my experience in design and advertising to help create something that truly will save lives. Jim’s story is incredibly powerful and it was a privilege to help create something that shares it with more and more people. 

Next Project ︎

   Home.             Experience.           Contact.